What is the main purpose for blogging? A blog is a social media outlet for individuals and/or corporations to provide information, commentary, advice, and opinions with the main purpose being to create dialogue or conversation on a particular subject or multitude of subjects. Often, the greatest measure of a blog’s success is how much conversation it can create. But how do you create conversation effectively? First and foremost you must provide good content in which people will want to interact with. But great content only gets you a one-way conversation if you cannot drive people to your blog. Search engines are just one of the many ways you can get people there. This article from ClickZ will help you get started on optimizing your blog to effectively leverage search engine traffic.