2016 Resolutions for B2B Marketers
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer
The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]
When Marketing Internationally, Size Matters
In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]
How Culturally Aware is Your Content Marketing Strategy?
If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]
Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity
Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]
Diversity – Your Content Needs It Too
2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]
MONOPOLY – The Marketer’s Edition
The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]
3 Questions to Ask Before Starting a Retargeting Campaign
Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]
3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits
We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]
Why Technology Companies Should Conduct a Content Audit
The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]
