Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

enhance lead scoring with purchase intent insight

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]

B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

lead providers

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

All_Leads_Blog_imgae

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

branded content marketing

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

Why Native Advertising Should be an Important Part of Your Marketing Strategy

native advertising strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

The Rising Cost of Crude Data

crude_data

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

B2B Technology Marketing – Market Spotlight: DACH

German content marketing

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

purchase intent insights

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Brand search strategy visibility

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

3 Questions to Ask B2B Intent Data Providers

b2b purchase intent insight

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

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