How to Write Emails B2B Tech Buyers Actually Want to Read

email marketing

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

inside sales

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

contentmarketing_contentselling

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

Why BANT Fails for Modern Enterprise Technology Demand Generation

BANT

For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]

Beware of the “False Economy” of Low-Cost Leads

Close-up of fishhook

To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]

Best Practices to Help Sales Be More Productive Using Data

sales adoption of purchase intent data

This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]

Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

showcasing the value of intent

This month we hosted our Bay Area Priority Engine™ user group in San Jose with marketers representing 10 companies ranging from new users to super-users. We wanted to give you […]

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