Four Content Marketing Trends to Plan for in 2020
A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]
3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine
This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]
Social Selling: How to Get Prospects to “Like” You
While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]
Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results
Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]
When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance
By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]
Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users
Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We […]
TechTarget – 20 Years Later: Great Content Is Still the Key
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance
According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]
4 Steps to Increasing Event ROI with Intent Data
There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]
3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights
Sales and marketing professionals from the Boston area recently gathered at TechTarget Headquarters to network and share successes and challenges with other TechTarget Priority Engine users. Users discussed a wide […]
