managing martech
3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

Abby Gilmore Grant Director, Client Consulting

Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day […]

ABM micromessaging
Microtargeting: Developing More Effective Marketing Campaigns

TechTarget and HG Data

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]

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