Perspectives on using digital advertising to drive brand awareness, engagement and demand.
December 5, 2016
Kristin Prosowski Senior Director, Custom Solutions
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
December 5, 2016
Dan Castello Director of Data and Custom Ad Solutions
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
November 15, 2016
Adam Davis Sr. Director, Brand Solutions
In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]
September 9, 2016
John Steinert CMO
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
September 8, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
September 6, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]
May 24, 2016
Erin Colleran Senior Client Consulting Manager
In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]
May 17, 2016
Erin Colleran Senior Client Consulting Manager
Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]
February 16, 2016
Bill Crowley Executive Vice President, Data
In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.” […]
