crude_data
The Rising Cost of Crude Data

Dan Castello Director of Data and Custom Ad Solutions

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

Brand search strategy visibility
How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Adam Davis Sr. Director, Brand Solutions

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

programmatic advertising
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

John Steinert CMO

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

tech marketer talks silver peak
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]

techtarget-blog-placeholder-1
Don’t Be Sold Media When You Should Be Shown

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

michael phelps thought leadership content
Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

Erin Colleran Senior Client Consulting Manager

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]

brand retargeting cocktail party
Brand Retargeting (at a Cocktail Party)

Erin Colleran Senior Client Consulting Manager

Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]

no telemarketing lead generation
Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

Bill Crowley Executive Vice President, Data

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

3 things marketers can learn from graphic designer
More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer

Vince Bitel VP of Creative Services

The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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