better banner performance
10 Ways to Improve Banner Performance

Dara Such Vice President and Publisher

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

Always On Strategy
Why Going Dark in Technology Marketing is Never in Fashion

Erin Colleran Senior Client Consulting Manager

In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]

2015 Worldwide ROI Summit Boston
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

Bob Lapsley Senior Manager, Integrated Marketing

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]

Is a Lost Kitty Poster a Study in Good Marketing?

Vince Bitel VP of Creative Services

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

instagram logo
Why Your Company Should Be Using Instagram to Engage Prospects

Molly Strakosch Marketing Associate

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

Tech Marketer Talks HP APJ
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

product marketing
The Unlikely Place to Look for Marketing Leaders

Rich Campagna VP, Products & Marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

intelligence-driven creative
2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Senior Director, Corporate Communications

Contact Sales