market presence
MONOPOLY – The Marketer’s Edition

Michelle Whitehouse Client Consulting Manager

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

retargeting
3 Questions to Ask Before Starting a Retargeting Campaign

Ben Bradley Director of Strategic Accounts - Client Consulting

Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]

dimension data
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

better banner performance
10 Ways to Improve Banner Performance

Dara Such Vice President and Publisher

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

Always On Strategy
Why Going Dark in Technology Marketing is Never in Fashion

Erin Colleran Senior Client Consulting Manager

In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]

2015 Worldwide ROI Summit Boston
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

Bob Lapsley Senior Manager, Integrated Marketing

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]

lost cat
Is a Lost Kitty Poster a Study in Good Marketing?

Vince Bitel VP of Creative Services

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

instagram logo
Why Your Company Should Be Using Instagram to Engage Prospects

Molly Strakosch Marketing Associate

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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