Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
September 15, 2015
Bob Lapsley Senior Manager, Integrated Marketing
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
September 8, 2015
Vince Bitel VP of Creative Services
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
September 1, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
August 21, 2015
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
August 17, 2015
Peter Ross VP, Corporate Marketing
One of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. […]
August 13, 2015
Lexi Pappas Marketing Associate
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
August 12, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
August 11, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Over the past couple of years many marketers have put a heavier emphasis on content marketing. During this time many brands have pushed to become “publishers” . As a marketer […]
August 6, 2015
Molly Strakosch Marketing Associate
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
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