June 30, 2015
How a Culture of Innovation Pays Off
Peter Ross VP, Corporate Marketing
Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]
June 29, 2015
How Social is Your Value Proposition?
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
June 22, 2015
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
June 16, 2015
The Role of Context in Content
Hugh Taylor President
Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]
June 9, 2015
Does Your Content Have an Expiration Date?
Garrett Mann Senior Director, Corporate Communications
You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]
May 26, 2015
11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC
Bob Lapsley Senior Manager, Integrated Marketing
Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide. Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]
May 26, 2015
Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]
May 19, 2015
Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals. […]
May 18, 2015
Teach Your Organization to “Just Say No” to Clipart
Vince Bitel VP of Creative Services
Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]
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