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How a Culture of Innovation Pays Off

Peter Ross VP, Corporate Marketing

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

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How Social is Your Value Proposition?

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

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Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Director, Client Consulting

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

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The Role of Context in Content

Hugh Taylor President

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

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Does Your Content Have an Expiration Date?

Garrett Mann Senior Director, Corporate Communications

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]

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11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC

Bob Lapsley Senior Manager, Integrated Marketing

Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide.  Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]

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Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

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Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    […]

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Teach Your Organization to “Just Say No” to Clipart

Vince Bitel VP of Creative Services

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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