Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
August 13, 2015
Lexi Pappas Marketing Associate
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
August 12, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
August 11, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Over the past couple of years many marketers have put a heavier emphasis on content marketing. During this time many brands have pushed to become “publishers” . As a marketer […]
August 6, 2015
Molly Strakosch Marketing Associate
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
August 4, 2015
Bob Lapsley Senior Manager, Integrated Marketing
For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]
August 3, 2015
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
July 23, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]
July 17, 2015
Vince Bitel VP of Creative Services
Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]
July 14, 2015
Garrett Mann Vice President, Corporate Communications
As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]
