Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
May 12, 2015
Bob Lapsley Senior Manager, Integrated Marketing
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
May 12, 2015
Courtney Kay VP of Field Marketing
Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]
May 5, 2015
Courtney Kay VP of Field Marketing
Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]
April 28, 2015
Garrett Mann Senior Director, Corporate Communications
Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]
April 27, 2015
Courtney Kay VP of Field Marketing
In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]
April 14, 2015
Garrett Mann Senior Director, Corporate Communications
I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]
April 7, 2015
Peter Ross VP, Corporate Marketing
Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide. Our next stop will be in the Lone Star […]
March 31, 2015
Peter Ross VP, Corporate Marketing
Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]
March 31, 2015
Chris Rudnick Marketing Manager
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
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