milennial
For the love of the… Millennial?! Part 1

Courtney Kay VP of Field Marketing

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

market your content to sales
3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

Garrett Mann Senior Director, Corporate Communications

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

ROI Summit Austin
Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Peter Ross VP, Corporate Marketing

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star […]

content amnesty program
Content Amnesty: Coming Clean About Your Content – No Questions Asked

Peter Ross VP, Corporate Marketing

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]

Intelligence Driven Marketing Strategy
Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Chris Rudnick Marketing Manager

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

power of data
The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]

compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

competitor content gap analysis
Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Abby Gilmore Grant Director, Client Consulting

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

2 Attributes
6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

Garrett Mann Senior Director, Corporate Communications

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]

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