compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

competitor content gap analysis
Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Abby Gilmore Grant Director, Client Consulting

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

2 Attributes
6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

Garrett Mann Senior Director, Corporate Communications

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]

Tech Marketer Talks - RSA
Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]

no sales opportunities
How to Kill a Sales Opportunity in 3 Simple Steps

Garrett Mann Senior Director, Corporate Communications

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

#ROISummit featured image
Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Peter Ross VP, Corporate Marketing

Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our free TechTarget Worldwide ROI Summit series debuts in […]

10 biggest technology mistakes to avoid - featured
The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Senior Director, Corporate Communications

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

graphic design and marketing too
I’m Not Just a Graphic Designer – I’m a Marketer Too

Edizkan Ata, Senior Manager, User Experience Senior Manager, User Experience

One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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