meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Content Marketing Manager

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

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Getting to Next-Level ABM with Intent Data

Garrett Mann Senior Director, Corporate Communications

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

Tackling_Difficult_Topics
I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Fiona O'Connor Content Marketing Manager

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

audience-centric data
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

John Steinert CMO

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

positive interactions
5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Marketing Manager

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

content preferences
TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Andrew Briney SVP of Products

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

creating content
Creating Valuable Content with Limited Resources

Fiona O'Connor Content Marketing Manager

Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]

personalized content
4 Steps to Creating More Personalized Content for Technology Buyers

Fiona O'Connor Content Marketing Manager

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

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Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Fiona O'Connor Content Marketing Manager

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

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