September 13, 2016
The State of APAC IT Digital Marketing
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
September 9, 2016
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality
John Steinert CMO
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
September 6, 2016
Don’t Be Sold Media When You Should Be Shown
Steve Niemiec SVP of Sales
With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]
August 16, 2016
An Alternative to SEM: Being Where Your Buyers Go After They Search
What B2B marketing stat are you sick of hearing about more: how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage […]
July 26, 2016
How Technology Marketers Can Navigate the Opportunity in Brazil
Sarah Zuccaro International Product Manager
Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]
July 12, 2016
B2B Technology Marketing and Media – Market Spotlight: China
An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]
June 16, 2016
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
John Steinert CMO
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
May 24, 2016
Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content
Erin Colleran Senior Client Consulting Manager
In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]
May 10, 2016
How do Marketers Evaluate Intent Data? Go to the Source
Garrett Mann Director, Content Marketing
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
Contact Sales
Connect with an Expert
Product Demo
