Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
April 22, 2021
John Steinert CMO
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
April 21, 2021
Fiona O'Connor Senior Content Marketing Manager
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
April 1, 2021
Andrew Briney Chief Product Officer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
March 16, 2021
Fiona O'Connor Senior Content Marketing Manager
Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]
February 24, 2021
Fiona O'Connor Senior Content Marketing Manager
B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]
February 4, 2021
Fiona O'Connor Senior Content Marketing Manager
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
November 13, 2020
Chris Brookes Product Marketing Manager, APAC
The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]
July 31, 2020
Rebecca Kitchens Executive Publisher, SVP of Market Development
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
March 24, 2020
Mike Savel Marketing Content Writer
Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]
