programmatic advertising
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

John Steinert CMO

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Don’t Be Sold Media When You Should Be Shown

Steve Niemiec SVP of Sales

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

An Alternative to SEM: Being Where Your Buyers Go After They Search

Doug Olender

What B2B marketing stat are you sick of hearing about more:  how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage […]

marketing content to brazil
How Technology Marketers Can Navigate the Opportunity in Brazil

Sarah Zuccaro International Product Manager

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]

China B2B technology marketing
B2B Technology Marketing and Media – Market Spotlight: China

Jon Panker

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]

4ps of choosing and joining a company.
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

John Steinert CMO

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

michael phelps thought leadership content
Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

Erin Colleran Senior Client Consulting Manager

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]

data sources bottled
How do Marketers Evaluate Intent Data? Go to the Source

Garrett Mann Director, Content Marketing

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

multi-channel selling
How to Become an Effective Multi-Channel Seller [Infographic]

Garrett Mann Director, Content Marketing

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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