Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
August 16, 2018
Michael Box Content Creator
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
December 21, 2017
MaryCatherine Karcich Manager, Custom Content
What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]
September 28, 2017
Keri Deming Senior Manager, Custom Content
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]
August 17, 2017
Byrony Seifert SVP, Product Operations
In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]
August 3, 2017
Byrony Seifert SVP, Product Operations
If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]
May 18, 2017
Garrett Mann Vice President, Corporate Communications
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
April 18, 2017
Bill Crowley Executive Vice President, Data
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
April 11, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]
January 10, 2017
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
