email marketing
How to Write Emails B2B Tech Buyers Actually Want to Read

Kyle Donley Product Marketing Manager

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]

contentmarketing_contentselling
From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

John Steinert CMO

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

content marketing storytelling
The Importance of Storytelling in B2B Content Marketing

MaryCatherine Karcich Manager, Custom Content

What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]

content creation
Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

Keri Deming Senior Manager, Custom Content

More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]

Business people reviewing paperwork in meeting
3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

Byrony Seifert SVP, Product Operations

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

localized content
Why Global Marketers Must Budget for Localized Content

Byrony Seifert SVP, Product Operations

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Executive Vice President, Data

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

Conversion Pixel