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How to Conduct an Effective Marketing Content Audit

Claire Decommer Marketing Manager France

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]

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Why Twitter’s New Timeline is Good News for Savvy Social Marketers

Ben Rubenstein Sr. Manager, Social Media & Online Community

If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered […]

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4 Challenges of the Modern Digital Marketer [Infographic]

Garrett Mann Director, Content Marketing

In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]

Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec SVP of Sales

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

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Tales from Modern Marketers

Garrett Mann Director, Content Marketing

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

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3 Questions Your Marketing Content Must Answer in 2016

Michelle Whitehouse Client Consulting Manager

2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]

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To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Director, Content Marketing

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

new year's marketing resolutions
2016 Resolutions for B2B Marketers

Bob Lapsley Senior Manager, Integrated Marketing

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Contact Sales