Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
May 10, 2016
Garrett Mann Senior Director, Corporate Communications
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
May 3, 2016
Garrett Mann Senior Director, Corporate Communications
In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]
April 26, 2016
Michelle Whitehouse Client Consulting Manager
Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]
April 15, 2016
Garrett Mann Senior Director, Corporate Communications
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
April 12, 2016
Brent Rapisardi Sr. Client Consulting Manager
As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]
March 29, 2016
Byrony Seifert VP of Marketing and Product Delivery, EMEA
Wait, the world isn’t fluent in English? The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]
March 22, 2016
Claire Decommer Marketing Manager France
In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]
February 27, 2016
Ben Rubenstein Sr. Manager, Social Media & Online Community
If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered […]
February 22, 2016
Garrett Mann Senior Director, Corporate Communications
In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]
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