Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
June 16, 2016
John Steinert CMO
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
May 24, 2016
Erin Colleran Senior Client Consulting Manager
In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]
May 10, 2016
Garrett Mann Senior Director, Corporate Communications
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
May 3, 2016
Garrett Mann Senior Director, Corporate Communications
In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]
April 26, 2016
Michelle Whitehouse Client Consulting Manager
Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]
April 15, 2016
Garrett Mann Senior Director, Corporate Communications
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
April 12, 2016
Brent Rapisardi Sr. Client Consulting Manager
As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]
March 29, 2016
Byrony Seifert SVP, Product Operations
Wait, the world isn’t fluent in English? The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]
March 22, 2016
Claire Decommer Marketing Manager France
In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]
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