December 1, 2015
Diversity – Your Content Needs It Too
Courtney Kay VP of Field Marketing
2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]
November 24, 2015
MONOPOLY – The Marketer’s Edition
Michelle Whitehouse Client Consulting Manager
The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]
November 17, 2015
3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits
Josh Garland VP of Product Marketing
We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]
November 17, 2015
Why Technology Companies Should Conduct a Content Audit
Abby Gilmore Grant Director, Client Consulting
The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]
November 16, 2015
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]
November 3, 2015
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
Dave Costello Client Consulting Manager
Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those […]
October 27, 2015
I’m LOB and I Admit It, I Need IT
Courtney Kay VP of Field Marketing
Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made. One of the bigger shifts […]
October 27, 2015
There Are No Secrets to Great Marketing
Rich Campagna VP, Products & Marketing
It’s true – there are no secrets to great marketing. Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]
October 20, 2015
6 Things North American Marketers Need to Know When Marketing Internationally
Sarah Zuccaro International Product Manager
Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]
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