Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
February 22, 2016
Garrett Mann Vice President, Corporate Communications
In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]
February 16, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]
January 26, 2016
Ben Rubenstein Sr. Manager, Social Media & Online Community
Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers: Other […]
January 19, 2016
Garrett Mann Vice President, Corporate Communications
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
January 12, 2016
Michelle Whitehouse Client Consulting Manager
2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]
January 5, 2016
Garrett Mann Vice President, Corporate Communications
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
December 29, 2015
Bob Lapsley Senior Manager, Integrated Marketing
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
December 8, 2015
Sarah Zuccaro International Product Manager
If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]
December 4, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]
