C-level marketing
3 Questions Your Content Must Answer for C-Level Executives

Brent Rapisardi Sr. Client Consulting Manager

As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]

in-language content strategy in France
Why Marketers Must Develop In-Language Content for France (and Other European Regions)

Byrony Seifert SVP, Product Operations

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]

marketing content audit image
How to Conduct an Effective Marketing Content Audit

Claire Decommer Marketing Manager France

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]

modern digital marketer featured image
4 Challenges of the Modern Digital Marketer [Infographic]

Garrett Mann Vice President, Corporate Communications

In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]

pinocchio
Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

modern marketers
Tales from Modern Marketers

Garrett Mann Vice President, Corporate Communications

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

marketing content questions
3 Questions Your Marketing Content Must Answer in 2016

Michelle Whitehouse Client Consulting Manager

2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]

gate content
To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Vice President, Corporate Communications

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

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