The Role of Context in Content

Hugh Taylor President

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

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Why Marketing Productivity Matters Just as Much as Sales Productivity

Alex Gorbansky CEO

EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]

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Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]

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The Emerging Technology Market in Latin America [Infographic]

Caroline Knowles International Product Marketing

Are you taking advantage of the wealth of opportunity in Latin America? This infographic will help technology marketers understand the top technology trends driving the Latin American IT market and […]

11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC

Bob Lapsley Senior Manager, Integrated Marketing

Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide.  Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

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Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    […]

#ROISummit
5 Takeaways from TechTarget’s Austin #ROISummit

Bob Lapsley Senior Manager, Integrated Marketing

Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]

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For the love of the… Millennial?! Part 2

Courtney Kay VP of Field Marketing

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

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