June 16, 2015
What’s Your Lead Definition Costing You?
Courtney Kay VP of Field Marketing
Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]
June 16, 2015
The Role of Context in Content
Hugh Taylor President
Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]
June 9, 2015
Why Marketing Productivity Matters Just as Much as Sales Productivity
Alex Gorbansky CEO
EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]
June 2, 2015
Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]
June 1, 2015
The Emerging Technology Market in Latin America [Infographic]
Caroline Knowles International Product Marketing
Are you taking advantage of the wealth of opportunity in Latin America? This infographic will help technology marketers understand the top technology trends driving the Latin American IT market and […]
May 26, 2015
11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC
Bob Lapsley Senior Manager, Integrated Marketing
Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide. Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]
May 26, 2015
Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]
May 19, 2015
Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals. […]
May 12, 2015
5 Takeaways from TechTarget’s Austin #ROISummit
Bob Lapsley Senior Manager, Integrated Marketing
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
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