Don’t double-bogey your technology marketing

Peter Ross VP, Corporate Marketing

I recently had the once-in-a-lifetime opportunity to play golf at Pebble Beach, arguably one of the greatest and most celebrated golf courses in America. To get ready for my big […]

It’s 10pm. Do you know where your leads are?

Steve Niemiec SVP of Sales

Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” Well, I just had a discussion with […]

Treat your prospects like customers and your customers like family….

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

The 3 big things I learned from the TechTarget ROI Summit

Peter Ross VP, Corporate Marketing

Over the past two days we hosted our annual TechTarget ROI Summit at our headquarters just outside Boston. It’s our opportunity to share, connect and engage with local technology marketers […]

New Strategies for Marketing to IT Pros across APAC

Jon Panker

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

5 ways to turn your sales staff into social media superheroes

Chris Rudnick Marketing Manager

It’s no surprise, or at least I hope it isn’t a surprise by now, but business to business is becoming much more social by leveraging Twitter, LinkedIn, Facebook, Google+, YouTube […]

4 things you want to know about how Senior IT Executives do research

Courtney Kay VP of Field Marketing

If you’re building and/or executing a persona-based approach to your marketing (hint: by now, you should be) there’s little doubt that Executive IT has emerged as a target for your […]

3 Tips to Help You Speak the Language of Health IT Marketing

Stephanie Corby Publisher, Health IT Media

The health IT market is poised for major growth in the next few years and is slated to hit $3.9T by 2017, which is a compound annual growth rate of […]

Buyers have changed – why haven’t you?

Garrett Mann Director, Content Marketing

In IT, this a certain undeniable truth that has developed over the last number of years: THE BUYER IS IN CONTROL. I know it, you know it, the buyers know […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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