Four reasons to attend the TechTarget Boston ROI Summit

Peter Ross VP, Corporate Marketing

As a tech marketer, I’ve spent much of my career managing marketing programs at a big blue chip tech company followed by a few years at a smaller tech start-up. […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

TechTarget program wins Best B2B award in Singapore

Jon Panker

Big congratulations to Oracle and its advertising agency, ZenithOptimedia. Their TechTarget Pan Regional program was recently honored as the Best B2B Program at the 9th annual Singapore Media Awards (SMA). […]

Think you know what international IT buyers are looking for from marketers? Think again.

Garrett Mann Director, Content Marketing

If you are a global or regional marketer who is responsible  for overseeing, planning, executing, and driving international results from multi-region an/or country-specific marketing programs, then you will want to […]

Trials and Tribulations of Technology Marketing

Steve Niemiec SVP of Sales

As a ten-year veteran of IT media sales, I have personally worked with hundreds of marketers from start-ups to Fortune 50 technology companies.  Based on my first-hand experience, I have […]

Does Measuring Marketing ROI need to be so hard?

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

We often say our best customers are the ones who measure.  Today’s intelligent driven marketers are revenue marketers and more accountable than ever. Yet managing marketing performance and effective ROI […]

Marketer misalignment #1: The IT research and purchasing process

Chris Rudnick Marketing Manager

Marketers are always trying to align their strategies with the needs and behaviors of their target audience. Leveraging resources such as research reports, industry experts, success stories of peers all […]

What senior IT decision makers think about your current sales and marketing approach

Peter Ross VP, Corporate Marketing

“It’s not who you know, it’s WHAT you know about who you know.” TechTarget recently hosted an event in partnership with NETSEA, New England Technology Sales Executive Association, to better […]

Welcome to Mktr2Mktr

Garrett Mann Director, Content Marketing

Welcome to Mktr2Mktr, your connection to insight and resources from the TechTarget Marketing Team. We have a lot to say and we are looking to share our opinions, resources, and […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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