Does Measuring Marketing ROI need to be so hard?

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

We often say our best customers are the ones who measure.  Today’s intelligent driven marketers are revenue marketers and more accountable than ever. Yet managing marketing performance and effective ROI […]

Marketer misalignment #1: The IT research and purchasing process

Chris Rudnick Marketing Manager

Marketers are always trying to align their strategies with the needs and behaviors of their target audience. Leveraging resources such as research reports, industry experts, success stories of peers all […]

What senior IT decision makers think about your current sales and marketing approach

Peter Ross VP, Corporate Marketing

“It’s not who you know, it’s WHAT you know about who you know.” TechTarget recently hosted an event in partnership with NETSEA, New England Technology Sales Executive Association, to better […]

Welcome to Mktr2Mktr

Garrett Mann Director, Content Marketing

Welcome to Mktr2Mktr, your connection to insight and resources from the TechTarget Marketing Team. We have a lot to say and we are looking to share our opinions, resources, and […]