Data-driven research and tactics to find, engage and convert demand in your market.
November 8, 2018
Voula Hantziantonakis Senior Customer Success Manager, EMEA
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
November 1, 2018
Michael Box Content Creator
For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]
October 25, 2018
Michael Box Content Creator
To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]
July 27, 2018
Josh Garland VP of Product Marketing
TechTarget has hundreds of customers who are executing and seeing success with ABM in various stages. In fact, our SaaS-based purchase intent data platform Priority Engine has already supported more […]
July 13, 2018
Bonnie Braley Client Consulting Manager
Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]
June 14, 2018
Voula Hantziantonakis Senior Customer Success Manager, EMEA
One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception. Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]
May 24, 2018
Garrett Mann Vice President, Corporate Communications
GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]
April 26, 2018
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
April 19, 2018
Claire Decommer Marketing Manager France
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
