tech marketer talks silver peak
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]

marketing content to brazil
How Technology Marketers Can Navigate the Opportunity in Brazil

Sarah Zuccaro International Product Manager

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Shamim Narayan Product Manager - APAC

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

4ps of choosing and joining a company.
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

John Steinert CMO

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

qualified sales opportunities thank marketing and sales
A Sales Tool your Channel and Resellers Will Thank You for

Erin Colleran Senior Client Consulting Manager

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

data sources bottled
How do Marketers Evaluate Intent Data? Go to the Source

Garrett Mann Director, Content Marketing

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

what is true intent data
What is True Intent Data?

Garrett Mann Director, Content Marketing

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

lead scoring
Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

Abby Gilmore Grant Director, Client Consulting

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]