Data-driven research and tactics to find, engage and convert demand in your market.
April 18, 2017
Bill Crowley Executive Vice President, Data
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
February 14, 2017
John Steinert CMO
Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all […]
January 31, 2017
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]
January 5, 2017
Kristen Nepomuceno Client Consulting Manager
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
December 27, 2016
Melissa Murtagh VP of Client Consulting
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
December 22, 2016
Garrett Mann Vice President, Corporate Communications
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
December 12, 2016
Garrett Mann Vice President, Corporate Communications
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
November 21, 2016
Rick Nendza VP, Content Product Marketing
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
November 2, 2016
Andrew Briney Chief Product Officer
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
