no telemarketing lead generation
Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

Bill Crowley Executive Vice President, Data

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec SVP of Sales

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Executive Vice President, Data

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

Bill Crowley Executive Vice President, Data

Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]

modern marketers
Tales from Modern Marketers

Garrett Mann Director, Content Marketing

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

gate content
To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Director, Content Marketing

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

marketing internationally passports
When Marketing Internationally, Size Matters

Sarah Zuccaro International Product Manager

In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]

content diversity
Diversity – Your Content Needs It Too

Courtney Kay VP of Field Marketing

2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]

market presence
MONOPOLY – The Marketer’s Edition

Michelle Whitehouse Client Consulting Manager

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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