retargeting
3 Questions to Ask Before Starting a Retargeting Campaign

Ben Bradley Director of Strategic Accounts - Client Consulting

Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]

content audit
Why Technology Companies Should Conduct a Content Audit

Abby Gilmore Grant Director, Client Consulting

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

dimension data
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

Marketers Beware: Not All Purchase Intent Data is Created Equal

Steve Niemiec SVP of Sales

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

LOB and IT
I’m LOB and I Admit It, I Need IT

Courtney Kay VP of Field Marketing

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

There Are No Secrets to Great Marketing

Rich Campagna VP, Products & Marketing

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

marketing internationally
6 Things North American Marketers Need to Know When Marketing Internationally

Sarah Zuccaro International Product Manager

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]

CIO insight
From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

Bob Lapsley Senior Manager, Integrated Marketing

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

B2B content creation
B2B Content Creation: 5 Tips for Technology Companies

Abby Gilmore Grant Director, Client Consulting

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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