Tech Marketer Talks Cisco
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

email marketing best practices
4 Surefire Tips to Drive Better Email Marketing Performance

Bob Lapsley Senior Manager, Integrated Marketing

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

Tech Marketer Talks HP APJ
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

product marketing
The Unlikely Place to Look for Marketing Leaders

Rich Campagna VP, Products & Marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

sales and marketing alignmnent
4 Mid-Year Reflections on Sales and Marketing

Garrett Mann Director, Content Marketing

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]

How a Culture of Innovation Pays Off

Peter Ross VP, Corporate Marketing

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

Internet of Things
Trend Watch: Internet of Things (IoT)

Garrett Mann Director, Content Marketing

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

Top 5 ROI Summit takeaways
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Director, Client Consulting

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

lead definition cost
What’s Your Lead Definition Costing You?

Courtney Kay VP of Field Marketing

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]