no telemarketing lead generation
Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

Bill Crowley Executive Vice President, Data

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Executive Vice President, Data

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

Bill Crowley Executive Vice President, Data

Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]

marketing internationally passports
When Marketing Internationally, Size Matters

Sarah Zuccaro International Product Manager

In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]

in-language content
How Culturally Aware is Your Content Marketing Strategy?

Sarah Zuccaro International Product Manager

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

tech marketer talks ping identity featured
Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]

global technology marketing challenges
3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

Josh Garland VP of Product Marketing

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

dimension data
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

marketing internationally
6 Things North American Marketers Need to Know When Marketing Internationally

Sarah Zuccaro International Product Manager

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

Contact Us
×Close