international demand generation filters
Re-Thinking Company Size Filters for International Demand Generation

Garrett Mann Director, Content Marketing

If you are a global technology marketer tasked with launching or extending your North American programs into international markets, there are a number of challenges that you must deal with, […]

2013-14 Media Consumption Report: 6 Findings in 6(ish) Minutes [Video]

Chris Rudnick Marketing Manager

Many of the posts on this blog have referenced our latest Media Consumption Report, Content essentials for technology buying teams worldwide, to emphasize the changes in technology buyer research and purchasing […]

Japan summit
TechTarget Worldwide ROI Summit Comes to Japan

Jon Panker

55 marketers. 21 companies. And yet another successful international edition of a TechTarget ROI Summit – this time in the Land of the Rising Sun. Recently, I had the pleasure […]

tech trends for global marketers
A global marketer’s guide to international IT buying trends [video]

Jon Brown VP, Market Intelligence

If you are global marketer who likes to be out in front of technology trends in all the markets you care about most, you may be asking yourself some of […]

The IT buyer’s X-mas list for technology marketers

Chris Rudnick Marketing Manager

If you have read any of our recent posts you have seen references to statistics and/or insights from TechTarget’s latest Media Consumption Report, Content essentials for technology buying teams worldwide. […]

content translation and localization
Does your marketing speak the language of IT pros worldwide?

Peter Ross VP, Corporate Marketing

Many resource constrained B2B marketers in North America grapple with the question of what’s the best strategy for translation and localization of their inventory of (English) content for international consumption. […]

3 things technology marketers should be thankful for

Garrett Mann Director, Content Marketing

Tomorrow is Thanksgiving here in the US. Before we get to a day full of stuffing our faces with Turkey, watching football, making awkward small talk with that weird uncle […]

Why tech marketers must focus on Latin America

Renee Cormier International Marketing Director

If your company has not formulated its marketing strategy in Latin America, now is the time. This region is quickly emerging as a technology hotbed and Latin American buying teams […]

Profiling leads: Don’t just look in the shopping cart, read the ingredients

Chris Rudnick Marketing Manager

I recall a discussion that took place in one of my MBA marketing courses about looking at the behaviors and characteristics of prospects to build a profile. The exercise that […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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