Profiling leads: Don’t just look in the shopping cart, read the ingredients

Chris Rudnick Marketing Manager

I recall a discussion that took place in one of my MBA marketing courses about looking at the behaviors and characteristics of prospects to build a profile. The exercise that […]

New Strategies for Marketing to IT Pros across APAC

Jon Panker

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

Is 10,000 miles really that far away?

Mike Cotoia Chief Executive Officer

I recently returned from a trip to Singapore and Sydney, Australia where I had the opportunity to meet with many of TechTarget’s clients, technology marketers just like you. We opened up […]

TechTarget program wins Best B2B award in Singapore

Jon Panker

Big congratulations to Oracle and its advertising agency, ZenithOptimedia. Their TechTarget Pan Regional program was recently honored as the Best B2B Program at the 9th annual Singapore Media Awards (SMA). […]

Think you know what international IT buyers are looking for from marketers? Think again.

Garrett Mann Director, Content Marketing

If you are a global or regional marketer who is responsible  for overseeing, planning, executing, and driving international results from multi-region an/or country-specific marketing programs, then you will want to […]

Welcome to Mktr2Mktr

Garrett Mann Director, Content Marketing

Welcome to Mktr2Mktr, your connection to insight and resources from the TechTarget Marketing Team. We have a lot to say and we are looking to share our opinions, resources, and […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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