content drives real purchase intent
Award-Winning Content Delivers Better Purchase Intent

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

email intent
How to Increase Conversion with Intent-Driven Email Nurturing in EMEA

Sarah Ollivier Email Marketing and Performance Analyst

Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics were at the forefront of the event. One of the sessions in particular, Email Best Practices: The Cascading […]

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6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Heather Turner Vice President, Customer Success

Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]

Why Real Intent Data Is the Uber for B2B Marketing
How Real Intent Data Provides a True “Lyft” for B2B Marketers

Michael Box Content Creator

Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]

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5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

Andrew Briney Chief Product Officer

2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]

email marketing
How to Write Emails B2B Tech Buyers Actually Want to Read

Kyle Donley Product Marketing Manager

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]

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