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January 17, 2017
Steve Niemiec SVP of Sales
Those of you who have read my previous 3 posts learned how companies like Microsoft and Qlik have recently closed large scale deals in both the US and UK. More importantly, in […]
January 10, 2017
Abby Gilmore Grant Director, Client Consulting
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
January 5, 2017
Kristen Nepomuceno Client Consulting Manager
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
December 27, 2016
Melissa Murtagh VP of Client Consulting
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
December 22, 2016
Garrett Mann Director, Content Marketing
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
December 12, 2016
Garrett Mann Director, Content Marketing
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
December 5, 2016
Dan Castello Director of Data and Custom Ad Solutions
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
November 21, 2016
Rick Nendza VP, Content Product Marketing
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
November 2, 2016
Andrew Briney SVP of Products
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
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