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5 Ways to Get More Value from Your Purchase Intent Tool

Ben Bradley Director of Strategic Accounts - Client Consulting

This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. […]

Priority Engine User Group Boston
Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group

Bonnie Braley Client Consulting Manager

Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]

observed intent
How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

Michael Box Content Creator

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

influence senior IT leaders
The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

Voula Hantziantonakis Senior Customer Success Manager, EMEA

One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception.   Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]

GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Vice President, Corporate Communications

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

intent data
“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]

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