December 22, 2016
Garrett Mann Director, Content Marketing
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
December 12, 2016
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
December 5, 2016
Dan Castello Director of Data and Custom Ad Solutions
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
November 21, 2016
Rick Nendza VP, Content Product Marketing
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
November 2, 2016
Andrew Briney SVP of Products
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
October 6, 2016
Steve Niemiec SVP of Sales
A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]
August 8, 2016
John Steinert CMO
Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]
July 29, 2016
Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]
Chief Executive Officer
SVP of Products
SVP of Sales
CMO
VP of Marketing and Product Delivery, EMEA
Director of Strategic Accounts - Client Consulting
Director, Client Consulting
Director, Content Marketing
