April 5, 2018
Garrett Mann Vice President, Corporate Communications
The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
March 1, 2018
Garrett Mann Vice President, Corporate Communications
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
February 15, 2018
Garrett Mann Vice President, Corporate Communications
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
February 8, 2018
Bill Crowley Executive Vice President, Data
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
January 31, 2018
Garrett Mann Vice President, Corporate Communications
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
January 4, 2018
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
2017 was quite the year for MarTech. From preparing for GDPR to implementing new tools and technologies in a landscape that has grown 40% since 2016, marketers have had their […]
December 6, 2017
Andrew Briney Chief Product Officer
In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]
November 3, 2017
Ben Bradley Director of Strategic Accounts - Client Consulting
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]
November 2, 2017
Voula Hantziantonakis Senior Customer Success Manager, EMEA
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]
