The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.
March 29, 2024
Shalen Lowell Senior Content Marketing Manager
The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […]
March 21, 2024
Shalen Lowell Senior Content Marketing Manager
For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]
November 21, 2022
Mike Cotoia Chief Executive Officer
First blog in a series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our […]
September 30, 2020
Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
August 29, 2019
Kelley Damore Chief Content Officer
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
September 13, 2016
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
November 3, 2015
Dave Costello Client Consulting Manager
Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those […]
September 29, 2015
Jon Brown VP, Market Intelligence
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
June 22, 2015
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
March 31, 2015
Chris Rudnick Marketing Manager
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
