data hygiene
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Garrett Mann Director, Content Marketing

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

intent marketing ROI
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Garrett Mann Director, Content Marketing

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

GDPR
“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Brent Boswell Managing Director, EMEA

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]