real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

intent data considerations
6 Considerations When Evaluating an Intent Data Source

John Steinert CMO

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

global demand generation
Building a Better Global Demand Generation Strategy

Bill Crowley Executive Vice President, Data

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

using priority engine Rich Contacts
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

purchase intent data in APAC
3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market

David Lane Director of Customer Success, APAC

As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives.  […]

lansa-frankel-resource
How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]

customer experience
How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Senior Director, Corporate Communications

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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