March 31, 2021
Sharon Palermo Product Marketing Manager, Brand Solutions
It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]
March 19, 2021
Sarah Geissler Director, Product Marketing
Challenge: DataStax was looking for a way to generate more qualified demand while also enabling their sales team in their outreach efforts. Solution: DataStax leverages Priority Engine for it’s active, […]
March 16, 2021
Fiona O'Connor Senior Content Marketing Manager
Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]
February 24, 2021
Fiona O'Connor Senior Content Marketing Manager
B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]
February 4, 2021
Fiona O'Connor Senior Content Marketing Manager
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
February 2, 2021
Paige Pollard Senior Manager, Corporate Communications
While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]
January 26, 2021
Sarah Geissler Director, Product Marketing
Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]
January 15, 2021
Sarah Geissler Director, Product Marketing
Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]
January 12, 2021
John Steinert CMO
As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant […]
