December 16, 2020
Sarah Geissler Director, Product Marketing
Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
November 13, 2020
Chris Brookes Product Marketing Manager, APAC
The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]
October 30, 2020
Don Hawk Executive Director & Co-Founder
“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]
October 9, 2020
Paige Pollard Senior Manager, Corporate Communications
In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]
September 30, 2020
Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
September 14, 2020
Paige Pollard Senior Manager, Corporate Communications
In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]
August 21, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]
August 19, 2020
Dara Such Vice President and Publisher
Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]
July 31, 2020
Rebecca Kitchens Executive Publisher, SVP of Market Development
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
