customer experience
How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Vice President, Corporate Communications

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

WhiteHat-Blog
How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

Sarah Geissler Director, Product Marketing

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]

digital advertising
Why I’m Staying the Course on our Digital Advertising Program

John Steinert CMO

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

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5 Tips for Selling Technology in Uncertain Times

Kyle Donley Product Marketing Manager

Selling technology during a time of social and economic uncertainty can be challenging, awkward, and may even feel a little improper to you. While these feelings are certainly normal, just […]

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How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

Sarah Geissler Director, Product Marketing

An interview with successful technology sales and marketing innovator, Barry Magee, Director of Business Intelligence at Citrix Citrix allows secure remote working on any device from any location across a […]

late stage buyers
Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Mike Savel Marketing Content Writer

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

Unitrends-blog-Resourses
How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Sarah Geissler Director, Product Marketing

An interview with successful technology sales innovator, Monica Fairbanks, Sales Development Manager at Unitrends Unitrends introduces backup appliances and cloud data protection that leverage cutting edge technology to automate manual […]

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B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Jenny Labelle SVP, Marketing and Product Operations

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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