Panda-resources
How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Sarah Geissler Director, Product Marketing

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

using priority engine PortSys
How PortSys Uses TechTarget to Generate More Demand and Boost Sales

Sarah Geissler Director, Product Marketing

An interview with successful technology marketing innovator, Tim Boivin, Director of Marketing at PortSys PortSys is a global innovator in information security and zero trust access control, transforming today’s hybrid […]

AppNeta-Blog-resources
AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

Sarah Geissler Director, Product Marketing

An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]

using priority engine
Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

2019 was a busy year for Priority Engine user group roundtables, with hundreds of users coming together from across the globe to ask questions and share success stories with their […]

content marketing trends
Four Content Marketing Trends to Plan for in 2020

Rick Nendza VP, Content Product Marketing

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]

priority engine user group roundtable
3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

Heather Turner Vice President, Customer Success

This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]

How to Social Sell
Social Selling: How to Get Prospects to “Like” You

Paige Pollard Senior Manager, Corporate Communications

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]

successful priority engine usage
Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]

inbound marketing
When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

Courtney Dodge Product Marketing Associate

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

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