How to Social Sell
Social Selling: How to Get Prospects to “Like” You

Paige Pollard Senior Manager, Corporate Communications

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]

successful priority engine usage
Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]

inbound marketing
When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

Courtney Dodge Product Marketing Associate

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

successful approaches to using intent data
Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Heather Turner Vice President, Customer Success

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We […]

technology buying content
TechTarget – 20 Years Later: Great Content Is Still the Key

Kelley Damore Chief Content Officer

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

inside sales performance
“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Garrett Mann Vice President, Corporate Communications

According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]

B2B event marketing ROI
4 Steps to Increasing Event ROI with Intent Data

Garrett Mann Vice President, Corporate Communications

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

effective nurturing
3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights

Heather Turner Vice President, Customer Success

Sales and marketing professionals from the Boston area recently gathered at TechTarget Headquarters to network and share successes and challenges with other TechTarget Priority Engine users. Users discussed a wide […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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