September 20, 2019
Heather Turner Vice President, Customer Success
Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We […]
August 29, 2019
Kelley Damore Chief Content Officer
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
August 28, 2019
Garrett Mann Vice President, Corporate Communications
According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]
July 30, 2019
Garrett Mann Vice President, Corporate Communications
There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]
July 11, 2019
Heather Turner Vice President, Customer Success
Sales and marketing professionals from the Boston area recently gathered at TechTarget Headquarters to network and share successes and challenges with other TechTarget Priority Engine users. Users discussed a wide […]
June 30, 2019
Garrett Mann Vice President, Corporate Communications
It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems […]
June 28, 2019
Garrett Mann Vice President, Corporate Communications
There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear […]
June 19, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]
May 24, 2019
Sarah Ollivier Email Marketing and Performance Analyst
Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics were at the forefront of the event. One of the sessions in particular, Email Best Practices: The Cascading […]
