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4 Challenges of the Modern Digital Marketer [Infographic]

Garrett Mann Director, Content Marketing

In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]

no telemarketing lead generation
Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

Bill Crowley Executive Vice President, Data

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec SVP of Sales

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Executive Vice President, Data

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

Bill Crowley Executive Vice President, Data

Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

modern marketers
Tales from Modern Marketers

Garrett Mann Director, Content Marketing

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

marketing content questions
3 Questions Your Marketing Content Must Answer in 2016

Michelle Whitehouse Client Consulting Manager

2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]

gate content
To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Director, Content Marketing

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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