May 24, 2019
Sarah Ollivier Email Marketing and Performance Analyst
Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics were at the forefront of the event. One of the sessions in particular, Email Best Practices: The Cascading […]
April 16, 2019
Matt Lewis Integrated Marketing Manager
I’m Matt, a Marketo Certified Expert focused on campaign execution and ops here at TechTarget. I recently returned from Marketo Nation (now the Adobe Digital Experience Summit) in Las Vegas […]
April 12, 2019
Heather Turner Vice President, Customer Success
Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]
March 29, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
March 22, 2019
Michael Box Content Creator
Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]
March 13, 2019
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another […]
March 8, 2019
Arden Port SVP, Human Resources
“Good leaders organize and align people around what the team needs to do. Great leaders motivate and inspire people with why they’re doing it. That’s purpose. And that’s the key […]
February 28, 2019
Michael Box Content Creator
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
January 18, 2019
Andrew Briney Chief Product Officer
2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]
