July 5, 2018
Michael Box Content Creator
We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]
June 14, 2018
Voula Hantziantonakis Senior Customer Success Manager, EMEA
One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception. Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]
May 24, 2018
Garrett Mann Vice President, Corporate Communications
GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]
April 26, 2018
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
April 19, 2018
Claire Decommer Marketing Manager France
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
April 5, 2018
Garrett Mann Vice President, Corporate Communications
The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
March 15, 2018
Ashley Cimino Integrated Marketing Manager
Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with […]
March 1, 2018
Garrett Mann Vice President, Corporate Communications
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
February 15, 2018
Garrett Mann Vice President, Corporate Communications
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
