multi-channel selling
How to Become an Effective Multi-Channel Seller [Infographic]

Garrett Mann Director, Content Marketing

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

recycle content
‘Go Green’ with Your Content Marketing

Michelle Whitehouse Client Consulting Manager

Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]

what is true intent data
What is True Intent Data?

Garrett Mann Director, Content Marketing

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

C-level marketing
3 Questions Your Content Must Answer for C-Level Executives

Brent Rapisardi Sr. Client Consulting Manager

As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]

lead scoring
Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

Abby Gilmore Grant Director, Client Consulting

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

in-language content strategy in France
Why Marketers Must Develop In-Language Content for France (and Other European Regions)

Byrony Seifert VP of Marketing and Product Delivery, EMEA

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]

marketing content audit image
How to Conduct an Effective Marketing Content Audit

Claire Decommer Marketing Manager France

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]

tech marketer talks iron.io
Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]

purchase intent data outpaces demographics
Why Purchase Intent Data Outpaces Demographics for Smart Marketers

Michelle Whitehouse Client Consulting Manager

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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