June 23, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]
June 15, 2017
Byrony Seifert SVP, Product Operations
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
May 31, 2017
Byrony Seifert SVP, Product Operations
I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now. So much of what I do day-to-day is deal with […]
May 18, 2017
Garrett Mann Vice President, Corporate Communications
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
April 18, 2017
Bill Crowley Executive Vice President, Data
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
April 11, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]
March 28, 2017
Colin Mitchell Director of IT Deal Alert, EMEA
Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
March 7, 2017
Bill Crowley Executive Vice President, Data
Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]
February 28, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]
