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Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

John Steinert CMO

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]

agile marketing
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

John Steinert CMO

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]

Mind the Marketing Gaps
Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

John Steinert CMO

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

marketing content to brazil
How Technology Marketers Can Navigate the Opportunity in Brazil

Sarah Zuccaro International Product Manager

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]

China B2B technology marketing
B2B Technology Marketing and Media – Market Spotlight: China

Jon Panker

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]

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Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Shamim Narayan Product Manager - APAC

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

4ps of choosing and joining a company.
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

John Steinert CMO

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

France B2B technology marketing
B2B Technology Marketing and Media – Market Spotlight: France

Byrony Seifert VP of Marketing and Product Delivery, EMEA

An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]

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