November 2, 2016
Andrew Briney Chief Product Officer
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
November 2, 2016
Andrew Briney Chief Product Officer
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
November 1, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]
October 17, 2016
Dave Costello Client Consulting Manager
B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]
October 14, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]
October 11, 2016
Mike Cotoia Chief Executive Officer
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
October 6, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]
October 3, 2016
Rick Nendza VP, Content Product Marketing
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
September 30, 2016
Mike Cotoia Chief Executive Officer
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
