#ROISummit
5 Takeaways from TechTarget’s Austin #ROISummit

Bob Lapsley Senior Manager, Integrated Marketing

Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]

milennial
For the love of the… Millennial?! Part 2

Courtney Kay VP of Field Marketing

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

email marketing
How to Increase Email Marketing Response by 108%

Courtney Kay VP of Field Marketing

Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

social conversion
Trend Watch: Social Conversion

Garrett Mann Director, Content Marketing

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

milennial
For the love of the… Millennial?! Part 1

Courtney Kay VP of Field Marketing

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

market your content to sales
3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

Garrett Mann Director, Content Marketing

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

ROI Summit Austin
Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Peter Ross VP, Corporate Marketing

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star […]

b2b branding
B2B Branding: Just Work, Baby

Andrew Briney SVP of Products

They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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