new year's marketing resolutions
2016 Resolutions for B2B Marketers

Bob Lapsley Senior Manager, Integrated Marketing

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

3 things marketers can learn from graphic designer
More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer

Vince Bitel VP of Creative Services

The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]

marketing internationally passports
When Marketing Internationally, Size Matters

Sarah Zuccaro International Product Manager

In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]

in-language content
How Culturally Aware is Your Content Marketing Strategy?

Sarah Zuccaro International Product Manager

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

tech marketer talks ping identity featured
Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]

content diversity
Diversity – Your Content Needs It Too

Courtney Kay VP of Field Marketing

2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]

market presence
MONOPOLY – The Marketer’s Edition

Michelle Whitehouse Client Consulting Manager

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

retargeting
3 Questions to Ask Before Starting a Retargeting Campaign

Ben Bradley Director of Strategic Accounts - Client Consulting

Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]

global technology marketing challenges
3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

Josh Garland VP of Product Marketing

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

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