September 28, 2016
Garrett Mann Vice President, Corporate Communications
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
September 21, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Like you, I try to learn from my peers. People succeeding at what I’m trying to do. And one thing that really helps me is a meaty set of facts: […]
September 20, 2016
Rick Nendza VP, Content Product Marketing
Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]
September 19, 2016
Dara Such Vice President and Publisher
For the last 5 years (or more in some cases) B2B tech marketers have made strides to adapt to a new inbound reality where buyer connections were clear. The promise […]
September 13, 2016
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
September 9, 2016
John Steinert CMO
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
September 8, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
September 6, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]
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August 19, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]
