content audit
Why Technology Companies Should Conduct a Content Audit

Abby Gilmore Grant Director, Client Consulting

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

dimension data
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

not all data created equalfeaturedimage
Marketers Beware: Not All Purchase Intent Data is Created Equal

Steve Niemiec Chief Revenue Officer

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

boston roi summit overview
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Dave Costello Client Consulting Manager

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

LOB and IT
I’m LOB and I Admit It, I Need IT

Courtney Kay VP of Field Marketing

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

no secrets
There Are No Secrets to Great Marketing

Rich Campagna VP, Products & Marketing

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

marketing internationally
6 Things North American Marketers Need to Know When Marketing Internationally

Sarah Zuccaro International Product Manager

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]

better banner performance
10 Ways to Improve Banner Performance

Dara Such Vice President and Publisher

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

CIO insight
From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

Bob Lapsley Senior Manager, Integrated Marketing

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

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