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April 7, 2015
Andrew Briney SVP of Products
They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and […]
March 31, 2015
Peter Ross VP, Corporate Marketing
Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]
March 31, 2015
Chris Rudnick Marketing Manager
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
March 24, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Last Thurs. March 19th, over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]
March 23, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]
March 17, 2015
Vince Bitel VP of Creative Services
From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]
March 16, 2015
Abby Gilmore Grant Director, Client Consulting
Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]
March 11, 2015
Garrett Mann Director, Content Marketing
As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]
March 9, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]
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