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March 23, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]
March 17, 2015
Vince Bitel VP of Creative Services
From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]
March 16, 2015
Abby Gilmore Grant Director, Client Consulting
Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]
March 11, 2015
Garrett Mann Director, Content Marketing
As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]
March 9, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]
March 3, 2015
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
February 24, 2015
Garrett Mann Director, Content Marketing
In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]
February 18, 2015
Courtney Kay VP of Field Marketing
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]
February 17, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
The numbers are clear. Most marketers (nearly 70% of businesses) are using some type of Automation system. While there are many success metrics supporting the use of these systems (here […]
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