May 17, 2016
Brand Retargeting (at a Cocktail Party)
Erin Colleran Senior Client Consulting Manager
Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]
May 10, 2016
Garrett Mann Vice President, Corporate Communications
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
April 26, 2016
Michelle Whitehouse Client Consulting Manager
Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]
April 15, 2016
Garrett Mann Vice President, Corporate Communications
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
April 12, 2016
Brent Rapisardi Sr. Client Consulting Manager
As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]
April 5, 2016
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
March 29, 2016
Byrony Seifert SVP, Product Operations
Wait, the world isn’t fluent in English? The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]
March 22, 2016
Claire Decommer Marketing Manager France
In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]