marketing mistake
The Number One Mistake Marketers Will Make in 2015

Ben Bradley Director of Strategic Accounts - Client Consulting

Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]

compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

competitor content gap analysis
Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Abby Gilmore Grant Director, Client Consulting

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

Garrett Mann Director, Content Marketing

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]

Tech Marketer Talks - RSA
Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]

Marketing and Sales Alignment for Grown-Ups

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

no sales opportunities
How to Kill a Sales Opportunity in 3 Simple Steps

Garrett Mann Director, Content Marketing

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

antique marketing funnel
This is Not Your Grandfather’s Marketing Funnel [Video]

Courtney Kay VP of Field Marketing

The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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