value proposition
How Social is Your Value Proposition?

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

Internet of Things
Trend Watch: Internet of Things (IoT)

Garrett Mann Senior Director, Corporate Communications

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

Top 5 ROI Summit takeaways
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Director, Client Consulting

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

lead definition cost
What’s Your Lead Definition Costing You?

Courtney Kay VP of Field Marketing

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]

context in content
The Role of Context in Content

Hugh Taylor President

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

content expiration
Does Your Content Have an Expiration Date?

Garrett Mann Senior Director, Corporate Communications

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]

marketing productivity
Why Marketing Productivity Matters Just as Much as Sales Productivity

Alex Gorbansky CEO

EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]

tech marketer talks europa logo
Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]

emerging technology market latin america thumb
The Emerging Technology Market in Latin America [Infographic]

Caroline Knowles International Product Marketing

Are you taking advantage of the wealth of opportunity in Latin America? This infographic will help technology marketers understand the top technology trends driving the Latin American IT market and […]

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