February 5, 2016
Bill Crowley Executive Vice President, Data
Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally. It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]
February 1, 2016
Bill Crowley Executive Vice President, Data
Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]
January 26, 2016
Ben Rubenstein Sr. Manager, Social Media & Online Community
Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers: Other […]
January 19, 2016
Garrett Mann Vice President, Corporate Communications
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
January 12, 2016
Michelle Whitehouse Client Consulting Manager
2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]
January 5, 2016
Garrett Mann Vice President, Corporate Communications
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
December 29, 2015
Bob Lapsley Senior Manager, Integrated Marketing
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
December 22, 2015
Vince Bitel VP of Creative Services
The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]
December 15, 2015
Sarah Zuccaro International Product Manager
In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]
