milennial
For the love of the… Millennial?! Part 2

Courtney Kay VP of Field Marketing

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

email marketing
How to Increase Email Marketing Response by 108%

Courtney Kay VP of Field Marketing

Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

social conversion
Trend Watch: Social Conversion

Garrett Mann Senior Director, Corporate Communications

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

milennial
For the love of the… Millennial?! Part 1

Courtney Kay VP of Field Marketing

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

market your content to sales
3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

Garrett Mann Senior Director, Corporate Communications

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

ROI Summit Austin
Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Peter Ross VP, Corporate Marketing

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star […]

b2b branding
B2B Branding: Just Work, Baby

Andrew Briney SVP of Products

They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and […]

content amnesty program
Content Amnesty: Coming Clean About Your Content – No Questions Asked

Peter Ross VP, Corporate Marketing

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]

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