Tech Marketer Talks HP APJ
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

product marketing
The Unlikely Place to Look for Marketing Leaders

Rich Campagna VP, Products & Marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

intelligence-driven creative
2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

sales and marketing alignmnent
4 Mid-Year Reflections on Sales and Marketing

Garrett Mann Senior Director, Corporate Communications

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]

innovation-blog-icon-featured
How a Culture of Innovation Pays Off

Peter Ross VP, Corporate Marketing

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

value proposition
How Social is Your Value Proposition?

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

Internet of Things
Trend Watch: Internet of Things (IoT)

Garrett Mann Senior Director, Corporate Communications

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

Top 5 ROI Summit takeaways
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Director, Client Consulting

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

lead definition cost
What’s Your Lead Definition Costing You?

Courtney Kay VP of Field Marketing

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]

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