not all data created equalfeaturedimage
Marketers Beware: Not All Purchase Intent Data is Created Equal

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

boston roi summit overview
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Dave Costello Client Consulting Manager

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

LOB and IT
I’m LOB and I Admit It, I Need IT

Courtney Kay VP of Field Marketing

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

no secrets
There Are No Secrets to Great Marketing

Rich Campagna VP, Products & Marketing

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

marketing internationally
6 Things North American Marketers Need to Know When Marketing Internationally

Sarah Zuccaro International Product Manager

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]

better banner performance
10 Ways to Improve Banner Performance

Dara Such Vice President and Publisher

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

CIO insight
From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

Bob Lapsley Senior Manager, Integrated Marketing

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

B2B content creation
B2B Content Creation: 5 Tips for Technology Companies

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

content mix curb appeal
7 Ways to Give Your Content Mix Some Curb Appeal

Michelle Whitehouse Client Consulting Manager

Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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