October 27, 2015
I’m LOB and I Admit It, I Need IT
Courtney Kay VP of Field Marketing
Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made. One of the bigger shifts […]
October 27, 2015
There Are No Secrets to Great Marketing
Rich Campagna VP, Products & Marketing
It’s true – there are no secrets to great marketing. Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]
October 20, 2015
6 Things North American Marketers Need to Know When Marketing Internationally
Sarah Zuccaro International Product Manager
Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]
October 19, 2015
10 Ways to Improve Banner Performance
Dara Such Vice President and Publisher
Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]
October 13, 2015
From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit
Bob Lapsley Senior Manager, Integrated Marketing
Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]
October 13, 2015
B2B Content Creation: 5 Tips for Technology Companies
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
October 6, 2015
7 Ways to Give Your Content Mix Some Curb Appeal
Michelle Whitehouse Client Consulting Manager
Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]
September 29, 2015
6 Macro Disruptors That Will Change Information Technology
Jon Brown VP, Market Intelligence
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
September 22, 2015
Why Going Dark in Technology Marketing is Never in Fashion
Erin Colleran Senior Client Consulting Manager
In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]
