antique marketing funnel
This is Not Your Grandfather’s Marketing Funnel [Video]

Courtney Kay VP of Field Marketing

The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]

graphic designer
3 Questions Marketers Should Ask the Next Graphic Designer They Interview

Vince Bitel VP of Creative Services

Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]

#ROISummit featured image
Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Peter Ross VP, Corporate Marketing

Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our free TechTarget Worldwide ROI Summit series debuts in […]

10 biggest technology mistakes to avoid - featured
The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Senior Director, Corporate Communications

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

sales and marketing communication - listen
How to Talk so Sales Wants to Listen… and Learn

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on   “How to talk so people want to listen” .  It got me thinking about […]

trash-phone-book
It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Peter Ross VP, Corporate Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]

graphic design and marketing too
I’m Not Just a Graphic Designer – I’m a Marketer Too

Edizkan Ata, Senior Manager, User Experience Senior Manager, User Experience

One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]

Guided by Content
Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Chris Rudnick Marketing Manager

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

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