no-creepy marketing personalization
3 Simple, Non-Creepy Marketing Personalization Tips

Ben Bradley Director of Strategic Accounts - Client Consulting

A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]

content marketing effectiveness
The Missing Piece in Content Marketing

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

Tech Marketer Talks Cisco
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

fighting for the shortlist
Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

Ben Bradley Director of Strategic Accounts - Client Consulting

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

instagram logo
Why Your Company Should Be Using Instagram to Engage Prospects

Molly Strakosch Marketing Associate

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

email marketing best practices
4 Surefire Tips to Drive Better Email Marketing Performance

Bob Lapsley Senior Manager, Integrated Marketing

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

B2B social media tips
Top 4 Social Media Tips for B2B Marketers

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

marketing and sales alignment
5 Ways Marketing and Sales Can Get Started on the Right Foot

Peter Ross VP, Corporate Marketing

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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